COFRA Values

COFRA's values are non-financial yardsticks for economic prosperity and have been inspired by COFRA's tradition, by its commitment to the human dimension and to the economic well-being of all concerned. COFRA is committed to five core values, each of which can, in turn, be subdivided into three value components. They define the benchmarks for practical implementation and application of the core values.

1. ENTREPRENEURSHIP AND PROFESSIONALISM - We stand for successful entrepreneurship

   1.1	Sustainable Financial Results: We achieve sustainable economic success through outstanding professionalism.
   1.2	Customer Focus: We strive to be best in listening and responding to our customers' needs today and tomorrow.
   1.3	True Leadership and Competence: We inspire through our aligned and service-minded leadership and competence at all levels.

2. INTEGRITY - We stand for honesty towards each other

   2.1	Dealing Fairly with All Stakeholders: We behave honestly with everyone and act with respect and responsibility.
   2.2	Communicating Openly: We achieve our aims through open dialogue and by confronting reality.
   2.3	Achieving a Balance between Results, People and Environment: We are aware of our wider responsibilities.

3. GROWTH - We stand for optimal professional development. Of ourselves, our colleagues, and those we are responsible for

   3.1	Growing Rewards through Growing Competences: We believe in growing our businesses by growing our people.
   3.2	Continuously Improving: Know thyself: we use and balance the powers of self-esteem and self-criticism.
   3.3	Honouring Achievements: We subscribe to meritocratic principles and reward good work.

4. CONTINUITY - We stand for continuity through creation of opportunities for future generations.

   4.1	Balancing Optimisation vs. Maximisation: We aim for the best today, with our sights set on a better tomorrow.
   4.2	Developing Win/Win Relationships: We strive for the mutual benefit of all stakeholders in the longer term.
   4.3	Maintaining Sustainability through Change: We act as stewards of ongoing adaptation.

5. DEDICATION - We stand for dedication, self-responsibility and self-discipline by all.

   5.1	Serving the Purpose, Serving the Person: We give meaning to our work and act with passion.
   5.2	Reaching for Excellence: We believe in balancing ambition, risk and reward.
   5.3	Sharing a Culture of High Performance, Solidarity and Fun: We aim for excellence and do best what we do together.